ETIM Alumni Takes First at Pitch Competition

Wittled down from 30 teams who originally applied for the competition, Adhithi Aji, CEO of Adrich was the ultimate winner. Formerly, Adrich was part of AlphaLab Gear’s recent class and Ms. Aji pitched at the accelerator’s 2017 Demo Day.

Adrich calls itself “the only two-way communication enabler that connects brands to post-purchase usage info,” according to its site. During Ms. Aji’s 2-minute elevator speech at the competition, she explained that her business uses smart labels affixed to products to collect consumer data.